Technology has ingrained itself into just about every facet of modern life, particularly in the business world where every competitive edge makes a difference. Many small and medium-sized businesses simply don’t have the staff on-hand to manage and maintain their technology solutions, instead opting to outsource this important responsibility to managed service providers (MSPs).

For any business to succeed, it needs to exhibit some degree of empathy toward its audience. Otherwise, the services and products they offer will be less likely to meet the priorities and needs that its targets are experiencing.

As a managed service provider, this is perhaps most true of us, as our services revolve around predicting the needs of our clientele and resolving them… ideally, before the client even realizes they have a need to fulfill.

SMBs need to be able to navigate the complexities of IT, whether it’s with a completely outsourced IT department or an in-house team of technicians. However, if you are thinking of technology management in this black-and-white way, you are eliminating the potential for enormous benefit through the use of co-managed IT.

Business technology is a useful tool, there’s no way around it. Unfortunately for businesses, technology has to be replaced every so often. Even if the technology doesn’t break, there are innovations made that can help your organization do what you do better. The thing is: Technology does break, so you need to understand how to get the most value out of it when it is working.